B2B and B2C: what are their particularities?

Published on : 26 October 20213 min reading time
B2C comes from the English word Business to Customer. It concerns transactions with the general public, thus designating the activity or retail trade. B2B comes from the English expression Business to business. This refers to all commercial activities that take place between two companies. Each company has its own marketing technique and type. Marketing certainly has a lot of similarities in the B2C and B2B markets. However, there are also important differences. In the following article, you will discover the difference between B2B and B2C, as well as the particularity of each.

Definition of B2C and B2B marketing with the jargon to use for each

B2C or Business to Customer marketing is defined by the marketing techniques that are intended for the general public. These techniques are used in the context of a commercial activity between consumers and a company. B2B or Business to Business marketing is defined by the marketing techniques that are used in the context of a commercial activity between two professionals or companies. On B2B platforms, excellent returns can be obtained by marketers with the use of jargon. In the B2C market, on the other hand, the tone used should be understood by almost all consumers, meaning that simpler words should be used.

Difference between purchase motive and content type

The B2B quest is for expertise and efficiency, while consumers are most often looking for entertainment and offers. The B2B buying process tends to be driven by logic and reason. Consumers typically choose on an emotional basis (cost, status or desire). Very detailed content is required by B2B marketing. In contrast, for B2C customers, activities on social networks must be shareable, fun and useful.

The difference between the buying cycle and contracts

Often, the B2B buying cycle is longer than the B2C decision process. B2B requires much more attention and reinforcement of the marketing relationship with prospects. B2C purchases are more focused on satisfying immediate needs, while B2B initiatives are taken with long-term goals in mind. For a B2B, the purchase contract can last for months or even years. This is in contrast to the entire B2C cycle, which can take place in a matter of moments depending on the product.

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